Dori Edwards, Global Animal
A new app was recently introduced to the Facebook world as well as the animal kingdom. Unlike Farmville, where animated farmers harvest crops they cannot eat, Joy Kingdom sends real, usable resources to animals worldwide.
From the creators of Wetopia, a facebook app that has earned $500,000 for children’s charities in the past year, Sojo Studios has launched a game that will now aid animals in need.
In Joy Kingdom, players oversee a farm where they grow crops and feed animals, but instead of earning virtual money, members of the community earn “joy.” The “joy” is a way for players to delegate which organizations will receive the proceeds they contribute by playing and purchasing in-game products.
Joy Kingdom donates half of its income made from in-game purchases and advertising to various charities around the world. Some of the donation options players choose from include food for local shelters or filtered water for rescue animals.
An animal lover, Ellen Degeneres is a huge supporter of the new app. In her iconic and comedic way, Degeneres stated “I’ve always said I like speaking for animals, because they can’t speak for themselves. And now I’m going on Facebook for them, because my cat can never remember her password.”
The addictiveness of Facebook can now be used for the greater good. Next time you go on Facebook, instead of stalking your crush or repeatedly refreshing your homepage, take a few minutes to play Joy kingdom for animals in need. Check out the Joy Kingdom app and set up your very own farm to start helping animals in need!