Anupama Varma appears in a PETA advertisement, urging fans to go vegetarian. Photo Credit: Rafique Sayed/PETA

Alisa Manzelli, Global Animal

Joining alongside celebrities like Olivia Munn, Indian supermodel and actress Anupama Varma is the latest to bare all in an ad for People for Eithical Treatment of Animals (PETA), sending a pro-vegetarian message to the world.

The advertisement, shot by ace photographer Rafique Sayed, features Varma packaged like meat, urging fans to “try to relate to who is on your plate—go vegetarian.”

In the image, she is shown clutching a meat hook and her naked body is wrapped in cellophane. 

Just in time for World Vegetarian Day on October 1st, the advertisement is being released in India during World Week for the Abolition of Meat.

“I hope my PETA ad helps challenge people to really think about what ‘meat’ is. Eating flesh means eating the corpse of a tortured animal who did not want to die. We are encouraging people to try going vegetarian – for animals, the environment and their own health,” Varma said in a statement.  

Well-said, Anupama!

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