(FUR/FASHION) In a major step forward for the fashion industry, Italian fashion house Versace and handbag and accessories maker Furla have announced they will no longer use real fur in their products, making it the latest high-end fashion retailer to go fur-free.

In a recent interview for The Economist’s 1843 magazine, Donatella Versace said, ““Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”

Versace was synonymous with animal skins for decades, so her decision is a pivotol move coming from a luxury brand that’s largely avoided the issue until now.

As animal rights groups put increasing pressure on designers and consumer demographics continue to evolve, it’s no surprise that a growing number of brands are denouncing their use of fur–this includes labels like Gucci, Tom Ford, Calvin Klein, Stella McCartney, Giorgio Armani, Hugo Boss, Givenchy, Michael Kors, and many more.

This just goes to show that compassionate fashion has never been more on trend. Read on to learn more about the fashion retailers’ historic decision. — Global Animal

Fur has been a staple in Versace designs for decades. Photo Credit: iStockphoto

The Guardian, Agence France-Presse

Donatella Versace has said her family’s luxury fashion label will no longer use real furs in its products, according to an interview with a British magazine.

The Italian fashion queen and Versace’s creative director told The Economist’s 1843 magazine that it would stop the practice, without providing further details on the change.

“Fur? I am out of that,” Versace said. “I don’t want to kill animals to make fashion.

“It doesn’t feel right.”

Versace’s headquarters in Milan, Italy, could not be reached for comment on Wednesday night.

1843 noted the announcement was such a “volte-face” that at the time of the magazine writing its article, which was published online Wednesday, Versace’s website was still urging customers to buy “fur-embellished coats that turn heads”.

Versace had previously resisted pressure to join a host of other fashion brands, including Armani, Calvin Klein, Hugo Boss and Ralph Lauren which had all already ditched furs from their collections.

Italian designer Donatella Versace with former top models Carla Bruni (L), Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen (R) at the end of Versace Spring/Summer 2018 show at Milan Fashion Week. Photo Credit: Reuters/Stefano Rellandini/File Photo

The luxury label has historically included lots of furs across its ranges, from a variety of species including mink and raccoon dog, according to the Humane Society International (HSI), which campaigns globally for an end to the fur trade.

It noted Versace’s autumn-winter 2017 collection included laser-cut mink and fox coats.

“Versace is a massively influential luxury brand that symbolises excess and glamour, and so its decision to stop using fur shows that compassionate fashion has never been more on trend,” said Claire Bass, executive director of HSI’s UK arm.

However, the International Fur Federation said it was “disappointed” by the decision.

“The majority of top designers will continue to work with fur as they know it is a natural product that is produced responsibly,” said its CEO, Mark Oaten. “With growing concern about the environment and plastics in fashion, I truly believe fur is the natural and responsible choice for designers and consumers.”

More The Guardian: https://www.theguardian.com/fashion/2018/mar/15/donatella-versace-signals-real-fur-fashion-label