(SUPER BOWL/TV) Budweiser and Anheuser-Busch released the first of their Super Bowl ads, “Puppy Love,” earlier this week, but beneath the surface of the heart-melting commercial rests a healthy layer of contradiction.

The Super Bowl commercial stars a runaway shelter dog along with one of the company’s signature Budweiser Clydesdales, while demonstrating the growing friendship between the two animals.

Budweiser's new Super Bowl ad creates an unforgettable friendship between a horse and a dog. Photo Credit: Anheuser-Busch
Budweiser’s new Super Bowl ad creates an unforgettable friendship between a horse and a dog. Photo Credit: Anheuser-Busch

The spot opens up with a giant sign reading “Puppy Adoption,” suggesting the commercial dogs are shelter animals. However, according to the Southern Paws Rescue in Highland, Illinois, the dogs starring in the ad were actually obtained from a breeder.

Even though Budweiser seems to be ignoring their own advice, the company has actually had a history of supporting rescue organizations.

Two years ago, a rescue dog named “Weego” was the star of another charming Budweiser ad featured on Super Bowl Sunday.

Additionally, during the fourthquarter of this Sunday’s game, Budweiser will air another ad starring actual shelter pups courtesy of Southern Paws Rescue.

Budweiser’s decision to show breeder dogs star in a commercial promoting shelter adoption is devious, but that doesn’t discount their strong past of promoting adoption, and the commercial’s message is still an important one.

Watch Budweiser’s new “Puppy Love” ad below.

— Anthony Armentano, exclusive to Global Animal

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