(RESCUE ANIMALS/DOGS) Project Blue Collar was founded in hopes of spreading stories about rescue dogs all around the world, and to establish a viable reputation rescues are worthy of instead of playing into the “unadoptable” variety.

rescue dog, Project Blue Collar
Project Blue Collar is a movement dedicated to raising awareness of rescue dogs and their incredible stories. Photo Credit: projectbluecollar.com

According to founders Carole Feeny and Kristin Waters, there is a public perception that shelter dogs are damaged and don’t make good pets. They believe this misconception exists due to the fact that rescue dogs are unidentifiable. There’s no way to know a dog is a rescue once they leave the shelter.

“Have you seen the commercials with Sarah McLachlan for shelter animals? What do you do? Change the channel, turn your head, or leave the room? While this marketing strategy is effective for fundraising, it doesn’t help get animals adopted. Instead, it leaves viewers with a perception that shelter dogs are sick, abused, and unadoptable. Which is far from the truth,” said Carole Feeny, Co-Founder Project Blue Collar.

One may see a great dog and never know their rescue story. Many assume the most good-natured dogs were adopted, but that’s often not the case. The Blue Collar movement is aimed at drawing attention to their rescue pride.

“Blue Collared dogs serve as ambassadors, demonstrating that rescue dogs are wonderful dogs.  Our goal is for more Americans to adopt—not shop—when adding a pet to their family,” says the co-founders.

Why Does It Matter?

Support the Underdog® Blue Collars are custom designed in silicone rubber and made in the USA. The collar can be trimmed down to size to fit most dogs. Photo Credit: projectbluecollar.com
Support the Underdog® Blue Collars are custom designed in silicone rubber and made in the USA. The collar can be trimmed down to size to fit most dogs. Photo Credit: projectbluecollar.com

Of the 76 Million dogs in U.S. households, only 16 million were adopted from shelters or rescue groups. Most dogs are purchased from breeders and pet stores, and many of these dogs are kept in deplorable conditions in puppy mills, serving as breeding machines for profit.

More than 3 million dogs a year—that’s 10,000 dogs a day—are being killed in shelters in the U.S. due to limited space and low adoption rates. By showing the public that rescue dogs are just as wonderful, if not more wonderful than those found in pet stores, the prospect of lowering such a towering statistic seems viable.

Many people don’t know that there are purebred dogs of all ages available for adoption at shelters. Dogs of all shapes and sizes need a home, and many of them face death due to the public’s tainted view of the “helpless, sick, and uadaoptbale” creatures that wind up in shelters. Project Blue Collar hopes to convince prospective guardians that adopting is better than shopping.

The Project’s “Support the Underdog Blue Collars” are conversation starters. By spreading the story of your adopted dog, others may be inspired to join the movement, or even adopt a shelter dog of their own.

Visit ProjectBlueCollar.com for more information about their wonderful movement, and for unique stories of thousands of shelter dogs who have become ambassadors.

Click here to adopt a pet today!

— Kayla Newcomer, exclusive to Global Animal

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