(VEGAN CELEBRITIES/VEGAN DIETS) Jay Z has a lot on his plate these days—especially veggies. Not only is he leading the pack in Grammy nominations, but he and his wife Beyoncé are also the latest celebrities to go vegan—at least until Christmas.

Before receiving his nine Grammy nods—including “Part II (On the Run)” featuring Beyoncé—the music mogul and the “Single Ladies” songstress began a 22-day “spiritual and physical cleanse” that ends on Christmas Day.

Music mogul Jay Z announced on his website Life & Times that he and his wife Beyonce are doing a 22 day vegan challenge, describing it as "a spiritual and physical cleanse."/Photo credit: FilmMagic
Music mogul Jay Z announced on his website Life & Times that he and his wife Beyonce are doing a 22 day vegan challenge, describing it as “a spiritual and physical cleanse.”/Photo credit: FilmMagic

Jay Z pledged on his website Life & Times:

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

On day one of their vegan challenge, Jay Z and Beyoncé were spotted celebrating his birthday at the vegan eatery, Café Gratitude, in Hollywood, but soon after, the Beyoncé bashing began.

Beyonce and husband Jay Z are inspired to switch to a vegan diet for 22 days. Pictured in a fur collared coat, it looks like the "Single Lady" singer is ready to adopt a fully-vegan lifestyle, but it's a positive start./Photo credit: Juliano-KMMX17online.com
Beyoncé and husband Jay Z are inspired to switch to a vegan diet for 22 days. Pictured above in a fur collared coat, it looks like the “Single Ladies” singer isn’t ready to adopt a fully-vegan lifestyle, but it’s a positive start. Photo credit: Juliano-KMMX17online.com

On the third day of their vegan diet, Beyoncé was photographed wearing a coat with a real fur trim and suede shoes. Naysayers are questioning Beyoncé’s authenticity and accusing the music superstars of celebrity hype.

Power couple Beyonce and  Jay Z out walking with their baby daughter Blue Ivy Carter.
Power couple Beyoncé and Jay Z out walking with their baby daughter Blue Ivy Carter.

A true vegan would never wear anything made from an animal, but Jay Z and Beyoncé never really pledged they were becoming true vegans. Jay Z actually referred to the challenge as a cleanse and even asked for vegan restaurant recommendations, so it appears to be more about their diet than anything else.

Regardless, when trendsetting celebrities like Jay Z and Beyoncé decide to go vegan, it’s a good thing. Millions of fans look to them as role models, and if the power duo can inspire even a small percentage to become vegans, then Jay Z and Beyoncé deserve some praise.

Celebrity or not, choosing a vegan diet, even for just a little while, is a positive first step. And who knows, maybe Jay Z and Beyoncé will start a new generation of vegans with baby Blue Ivy.

So why did Jay Z choose to do a 22-day vegan diet?

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.

If you’d like to find your way and join Jay Z and Beyoncé in their 22-day challenge, here are some tips to help make your vegan experience more successful:

  1. Don’t overload on the carbs— Eating too many complex carbohydrates like bread and pasta is a sure-fire way to pack on the pounds. The Internet is filled with simple and tasty vegan recipes. For instance, instead of a bagel in the morning, try what Glee star Lea Michelle reportedly eats—a tofu scramble with salsa and avocado. Or maybe something more presidential like a smoothie made with almond milk, fresh berries, protein powder, and ice—believed to be former President Bill Clinton’s go-to morning meal.
  2. Giving up meat doesn’t have to mean eating less protein— There are plenty of high protein, vegan alternatives; including tofu, tempeh, seitan, veggie burgers, soy yogurt, and a variety of beans. (Check out my weekly blog, The Well-Intentioned Eater, this Wednesday for a delicious cannellini bean recipe.)
  3. It doesn’t have to be boring or time consuming— Choose your favorite vegetables and spices, and include them in every meal. You’ll not only be more satisfied, but you’ll have more energy, too. Get fancy when you want to, but otherwise keep it simple. For lunch, top your soy yogurt with a handful of pine nuts and have an apple on the side. For a quick dinner, sauté some spinach, scallions and red peppers in one teaspoon of olive oil, season with minced garlic, salt and pepper to taste and mix in quinoa already cooked in a vegetable broth for a tastier flavor.

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