Sonia Horon, Global Animal
PETA is never one to shy away from controversy. The organization is famous for its use of shocking media to stir up conversation on animal rights issues, and their newest ad takes the cake for shock value.
The video is narrated by Academy Award winner Adrien Brody who walks viewers through the dismal life of apes used for entertainment.
Although humans share 98 percent of DNA with the Great Apes, many movie directors seem to disregard this fact, and use them for public amusement.
The Pianist actor says, “The Great Ape; he’s been forced to perform on television and in motion pictures for decades. Stolen from his mother at birth, beaten and abused behind the scenes, he’ll end up discarded in a roadside zoo.”
The ad uses amazingly realistic CGI, which once again proves it’s never necessary to use live animals in entertainment. As we all know, movies using CGI can be just as successful as movies with live animal actors—for a case in point, take a look at Life of Pi, Big Miracle, and Rise of the Planet of the Apes.
The thought-provoking ad ends with a shocking image of the ape holding a gun, ready to end his unhappy life. Watch the ad below and let us know your thoughts on PETA’s controversial approach in the comments section.