Alisa Manzelli, Global Animal
With Halloween right around the corner, Americans are expected to spend 40 percent more on Halloween pet costumes this year than in 2010.
According to the National Retail Federation, Americans intend to spend $370 million on their pets this Halloween season—that’s $70 million more than last year.
And while pet guardianship is seeing a steady decline, it seems pet spoiling is actually on the rise.
In 2002, consumers spent almost $30 billion on their pets. Whereas last year, for the first time ever, national pet spending surpassed $50 billion. This record is expected to be broken once again this year.
And this year, approximately 15 percent of Americans will buy pet costumes—a 24 percent increase since 2010.
Not only are more people purchasing Halloween costumes for their pets, but they’re also spending much more money on these costumes.
While last year’s top-selling pet Halloween costumes included pumpkins, devils, and hot dogs, this year, expect to see superheroes, lederhosen, elephants, tacos, and chefs.
But always remember: your pet’s safety and comfort should be the main concern with any costume.
“Fun costumes should be simple and not limit the pet’s ability to move or use their natural senses,” said Kirsten Theisen, director of pet care issues for the Humane Society of the United States (HSUS).
Don’t forget to submit your pet’s photo to enroll in our second annual Halloween costume contest! We will be accepting submissions until next Wednesday, October 28th.
Once all photos are in, we will post all the submitted photos to Facebook, and the pet costume with the most “likes” will win the contest. Make sure you get all of your friends to become a fan of Global Animal’s Facebook page so they can vote for the picture of your costumed pet!