Urban Decay Stays True To Its Values

logo image credit: PETA
(ANIMAL WELFARE) Urban Decay, a cruelty-free brand of cosmetics, shocked its consumers when they announced they would be selling their products in China, where astonishingly animal testing is still mandatory. After complaints from disappointed customers and after PETA removed them from their list of cruelty-free companies, Urban Decay decided to reverse their decision and avoid the animal testing policy in China. Read on to see Urban Decay’s reasons for changing their decision. — Global Animal
PETA’s approved cruelty-free make up list logo. Photo credit: PETA

Ecorazzi, Jennifer Mishler

Urban Decay cosmetics announced recently that they would be selling their products in China, and the news sparked outrage amongst animal advocates and organizations. Why? The company would be required to test their products on animals in order to sell there.

Urban Decay has claimed to be a cruelty-free company firmly opposed to animal testing, so the news was a shock to many. Their animal testing policy states, “We do not test our finished products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our practices are certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free.”

Several petitions were launched asking the company to back out of selling in China, and PETA warned that Urban Decay had been removed from their cruelty-free list after they “let down caring consumers everywhere.” Now, the cosmetics company has made another announcement: they will not be selling their products in China.

Urban Decay writes, “After careful consideration of many issues, we have decided not to start selling Urban Decay products in China. While several factors were important in reaching this decision, ultimately we did not feel we could comply with current regulations in China and remain true to our core principles. We know there are many progressive consumers in China who would embrace an opportunity to purchase non-animal tested products – our hope remains that we have the chance to offer Urban Decay products to these consumers someday in the future.”

They add, “Since our founding in 1996, we have been committed to ending animal testing in the cosmetics industry. As demonstrated by the renewed support we have received from organizations like PETA and the CCIC, this principle remains at our core.”

It makes you wonder why a company that so firmly stated its stance against animal testing was even considering this option, and I hope Urban Decay won’t allow animals to suffer for profit in the future. For now, this goes to show you that public outcry from consumers in support of animals can make a difference.

More Ecorazzi: http://www.ecorazzi.com/2012/07/09/urban-decay-chooses-not-to-sell-in-china-with-animal-testing/