Sonia Horon, Global Animal

Alessandra Ambrosio stepped out recently with her pink and purple pooch. The Victoria’s Secret Angel is yet another celebrity who decided to follow a bizarre trend and dye her pet’s fur. But is it animal cruelty? Ambrosio’s move angered PETA who responded by saying, “Our dogs and cats love us regardless of how we look; why not extend the same kindness to them?”

Ambrosio and her pink and purple pup. Photo credit:

Older procedures that conformed dogs to breed standards, such as tail docking and ear cropping, have turned into piercings, fake testicles, and colorful dyes. Where do we draw the line in treating pets as accessories?

Jwoww and Snookie walk with their colorful pooches. Photo credit:

While some dyes advertise as nontoxic and pet safe, dyeing your animal’s fur can be traumatic for them. Ingredients in hair dye is absorbed by your pet’s skin, and many dyes contain certain toxins that could cause allergic reactions. Even if the dye is pet safe, it’s doubtful that pets enjoy the experience. Your dog doesn’t want to be in Vogue. They are sure to be more happy playing in dirt and chasing squirrels. It’s hard enough to clip their nails, let alone make them enjoy a more extensive beauty transformation.

While advocates of pet cosmetic tinkering may consider this treatment just a way to show their animals love, there is no reason to change your dog’s appearance. While we love our pets, the best thing we can do to show them our love and care is let dogs be dogs. 





  1. Who cares what PETA thinks? They lie to pet owners, telling them they will rehome their pets, then kill them in the back of a van, then dump the bodies illegally. I don’t think the dye is harmful, and I don’t think the procedure is traumatic (it’s just like a bath), but it sure looks stupid. And look at the stupid people who do it: some underwear bimbo and the idiots from Jersey Shore. Why would anyone want to be like them? It’ll die out (pun very much intended).