After catching wind of Dr. Dre and Oscar de la Renta’s special edition Beats By Dre headphones, animal advocate and PETA representative Michelle Cho took to her PETA letterhead. Below you’ll find her impassioned plea for Dre to follow the lead of other animal-free designers in pledging to no longer design with real fur and exotic skins. Read the letter, directly addressed to the recently announced Coachella 2012 headliner, beneath the picture of the fox fur earmuffs/headphones. — Global Animal
Dr. Dre has teamed up with Oscar de la Renta to design these limited edition Beats By Dre covered in plum-hued silver fox fur. Photo credit:

Letter from PETA to Dr. Dre:

Dear Dre,

I hope this message finds you well. As you may know, PETA is the largest animal rights organization in the world, with more than 3 million members and supporters dedicated to the protection of animals. You have many fans here.

We’re writing today after reading about your new fox-fur headphones design with Oscar de la Renta. We wanted to get in touch to urge you to keep fur and exotic-animal skins out of your Beats by Dre designs. Foxes, minks, rabbits, and other animals—including cats and dogs—are bludgeoned, genitally electrocuted, strangled with wire nooses, drowned, and even skinned alive for their pelts. Most animals killed for their fur are slaughtered in China, where there are no penalties for those who abuse animals on fur farms.

Please take a moment to view this short video on the fur trade, hosted by actor Eva Mendes.

With so many fashionable, cruelty-free materials available these days, we hope that you will keep animals in mind and choose not to use fur or exotic skins in your collection. You’d be joining designers such as Ralph Lauren, Calvin Klein, Tommy Hilfiger, Marc Bouwer, and Vivienne Westwood, who have banned fur from their designs.

You have a tremendous amount of influence on young people—won’t you please consider using your platform to advocate kindness toward animals by pledging never to design with real fur and exotic skins?

With kind regards,
Michelle Cho PETA