Sarah Palin, in her never-ending grab for attention and headlines, seems to have put the White House Christmas card on her latest hit list. The supposed crime? Too much dog, not enough “family.”

The front of the card shows Bo, the First Dog, snoozing in a very Christmas-like setting, in front of a fireplace decorated with wreaths and red ribbons, and a table with a poinsettia plant and presents. “From our family to yours, may your holidays shine with the light of the season,” reads the inside of the card, which is signed by the Obama family, including Bo.

Norman Rockwell would have been proud, but not Mrs. Palin, who is grasping at mistletoe in promoting the yearly and fictional “war on Christmas.” For a shameless publicity hound like Palin, it must also be inconceivable for anyone to send a greeting that isn’t plastered with one’s own image. 

A Palin winter scene: Sarah Palin teaching her family values to her daughter over the corpse of the animal she shot.

“It’s odd,” she said, wondering why the president’s Christmas card highlights his dog instead of traditions like ‘family, faith and freedom.'” Palin said a majority of Americans prefer “American foundational values illustrated and displayed on Christmas cards and on a Christmas tree.” With regard to the card, she added, “It’s just a different way of thinking coming out of the White House.” 

We at Global Animal have news for Mrs. Palin. Our dogs are part of our families. And caring for fellow beings is a family value.

In trying to produce a card that wouldn’t raise the hackles of the hyper-partisan, the Obamas probably thought nobody could object to this peaceful scene of a dog sleeping in front of a fireplace. Unfortunately, they underestimated the banality of some, particularly those who need everything – anything – to be about them. 

Whether you lean right or left in this country, out of the 78 million dog guardians in the U.S who love their dog, 49% of them consider their dog a part of their family. 

We can’t expect much in terms of kindness for animals from somebody who thinks killing wolves from a helicopter is a fine idea. But Mrs. Palin is barking up the wrong tree in her self-serving and revealing attempt to exploit this non-issue.