Joseph Turner, Global Animal
How does your pet keep tabs on his or her animal friends? Facebook, Twitter, Google +?
While social media has revolutionized the internet for people, an animal presence has also taken hold. According to a British study, 10 percent of pets have their own Facebook, Twitter, or YouTube profiles. If 10 percent of cats and dogs being online doesn’t seem like a lot, consider that only 11 percent of the people in the world use Facebook.
Throughout history, pets have often stood proudly in family portraits and have accompanied their guardians in the limelight. Today, pets tend to digitally dominate their guardians’ personal profiles. And some animals even have followings that outnumber major media companies.
To illustrate: The Twitter page Sockington, featuring a gray and white cat, has more followers than ESPN. Boo, a Pomeranian, has more Facebook fans than People magazine, and the air travel-halting JFK turtles have more Twitter followers than Long Island, a news source that helped bring these turtles to fame.
So, pets are more popular than people online. And it seems the cuter the better. Part of that animal magnetism stems from not only their playful nature but also their sense of responsibility. Here at Global Animal, we find that our Cute Attacks and Touching Tales often attract more readers than Top Animal News.
We got the message. In response, Global Animal will soon be launching a social networking feature (people profiles will also be welcomed).