UNITED STATES – How much is that doggy in your window? For millions of people, the answer is ‘priceless.’ Americans put their money where their meow is, now spending over $41 billion a year on their fluffy, feathered, and finned family members. – Global Animal
Americans now spend $41 billion a year on their pets—more than the gross domestic product of all but 64 countries in the world. That’s double the amount shelled out on pets a decade ago, with annual spending expected to hit $52 billion in the next two years, according to Packaged Facts, a consumer research company based in Rockville, Md.
That puts the yearly cost of buying, feeding, and caring for pets in excess of what Americans spend on the movies ($10.8 billion), playing video games ($11.6 billion), and listening to recorded music ($10.6 billion) combined. “People are no longer satisfied to reward their pet in pet terms,” argues Bob Vetere, president of the American Pet Products Manufacturers Assn. (APPMA). “They want to reward their pet in human terms.” That means hotels instead of kennels, braces to fix crooked teeth, and frilly canine ball gowns. Pet owners are becoming increasingly demanding consumers who won’t put up with substandard products, unstimulating environments, or shoddy service for their animals.
It wasn’t so very long ago that the phrase “a dog’s life” meant sleeping outside, enduring the elements, living with aches, and sitting by the dinner table, waiting for a few scraps to land on the floor. Today’s dog has it much better. APPMA reports that 42% of dogs now sleep in the same bed as their owners, up from 34% in 1998. Their menu reflects every fad in human food—from locally sourced organic meat and vegan snacks to gourmet meals bolstered by, say, glucosamine to ward off stiff joints. Half of all dog owners say they consider their pet’s comfort when buying a car, and almost a third buy gifts for their dogs’ birthdays.