(OCEANS) In a controversial new PETA commercial, award-winning actor Joaquin Phoenix puts himself into the position of the 1 trillion fish who are killed each year by the fish industry. In the video, shot by famous shark photographer Michael Muller, Phoenix narrates, “In water humans drown, just as fish suffocate on land. It’s slow, and painful, and frighting.” The Master star carries out possibly one of the scariest parts of his career as he desperately trashes underwater, each failed breath further filling his lungs with water. The ad brings awareness to the fact that we often choose to separate fish from land animals simply because they’re different. Read on to learn more about this initiative and view the video for yourself. — Global Animal


























