(PETS/CATS/KITTENS) Every spring and summer, thousands of newborn kittens flood animal shelters across the U.S. And with kitten season upon us, it’s time to celebrate Adopt-A-Cat Month and help save these cats in need.
Animal shelters across the United States have an estimated influx of six to eight million animals per year, many of whom end up being euthanized if a suitable home is not found for them.
A collaboration between the Humane Society of the United States (HSUS), Maddie’s Fund, and the Ad Council, the Shelter Pet Project is celebrating Adopt-A-Cat Month with radio, TV, out-of-home, and interactive public service announcement (PSA) campaigns to help all shelter pets—not just cats—find loving forever homes.
According to the Shelter Pet Project’s website:
“The Shelter Pet Project, launched in 2009, is a public service ad campaign focused on spreading the word that pets in shelters are wonderful and lovable, and encouraging potential adopters to consider the shelter as the first place to look when acquiring a “new best friend.”
The Project’s PSAs invites the pubic to interact with real shelter pets, with a special emphasis on the joy of meeting and experiencing a shelter pet’s immense joy and love.
This June, show your support for Adopt-A-Cat Month and the Shelter Pet Project by spreading the word via social media. You can download all of the PSAs for free, pick your favorite animal, and post him/her on Facebook, Twitter, Instagram, blogs, etc.
You can also recreate the experience of playing with a real-life cat or dog at the Shelter Pet Project’s new interactive experience: theshelterpetproject.org/meet.
The website also features real-life adoption stories and has several lists of shelter pets currently available for adoption.
Check out one of the Shelter Pet Project’s many ad campaigns for Adopt-A-Cat Month in the video below.
To learn more about Adopt-A-Cat Month and the campaign, visit TheShelterPetProject.org.
In the words of The Shelter Pet Project, “A person is the best thing to happen to a shelter pet. Be that person. Adopt.”
— Kayla Newcomer, exclusive to Global Animal
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